Exam 2: Information Systems and Knowledge Management
Exam 1: The Role of Business Research58 Questions
Exam 2: Information Systems and Knowledge Management87 Questions
Exam 3: Theory Building65 Questions
Exam 4: The Business Research Process102 Questions
Exam 5: The Human Side of Business Research: Organizational and Ethical Issues92 Questions
Exam 6: Problem Definition: the Foundation of Business Research85 Questions
Exam 7: Qualitative Research94 Questions
Exam 8: Secondary Data Research in a Digital Age87 Questions
Exam 9: Survey Research: an Overview95 Questions
Exam 10: Survey Research: Communicating With Respondents81 Questions
Exam 11: Observation90 Questions
Exam 12: Experimental Research138 Questions
Exam 13: Measurement100 Questions
Exam 14: Attitude Measurement90 Questions
Exam 15: Questionnaire Design116 Questions
Exam 16: Sampling Designs and Sampling Procedures91 Questions
Exam 17: Determination of Sample Size: a Review of Statistical Theory87 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information86 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics92 Questions
Exam 21: Univariate Statistical Analysis76 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables77 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association81 Questions
Exam 24: Multivariate Statistical Analysis85 Questions
Exam 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up84 Questions
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Parties that furnish information on the World Wide Web are called _____.
Free
(Multiple Choice)
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Correct Answer:
B
Yahoo! and Google are examples of _____.
Free
(Multiple Choice)
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Correct Answer:
B
A key word search entails all information gathering designed to detect changes in the external operating environment of the firm.
(True/False)
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LEXIS-NEXIS is a company that puts together data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an example of a _____.
(Multiple Choice)
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Which part of the decision support system addresses exchanges between the firm and its customers?
(Multiple Choice)
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Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology?
(Multiple Choice)
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Proprietary marketing research is available to anyone via the Internet.
(True/False)
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An organization's mailing list of current customers is an example of _____.
(Multiple Choice)
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A company's private computer network that uses Internet standard but which is accessible only by its own employees is known as a(n) ______.
(Short Answer)
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All of the following are important characteristics used to evaluate the value of information EXCEPT_____.
(Multiple Choice)
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Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) _____.
(Multiple Choice)
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A computer-based system that helps managers to solve problems through interaction with databases is known as a(n) ______.
(Short Answer)
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Karl is searching "digital cameras" in Google to learn more about the brands available and prices for each. Karl is performing a(n) _____.
(Multiple Choice)
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Numerical, text, voice, and image data that enter a decision support system are known as ______.
(Short Answer)
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Going from data to information to intelligence is like a funnel. Explain what that means.
(Essay)
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When you visit websites, most likely a small computer file that records your Web usage history is created. Often this is done so the site will know you when you return and you won't have to reenter information if you have already done so on that site. This small computer file is called a(n) _____.
(Multiple Choice)
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Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?
(Multiple Choice)
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A computerized directory that allows users to search the World Wide Web for information based on a keyword search is called a(n) ______.
(Short Answer)
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