Deck 15: Questionnaire Design

Question 1

Question wording and sequence can substantially influence accuracy.

Answer 1

True

Question 2

The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.

Answer 2

False

Question 3

Totally exhaustive means no overlap exists among the fixed-alternative categories in a question's response options.

Answer 3

False

Question 4

Open-ended response questions are valuable at the beginning of personal interview sessions.

Question 5

One disadvantage of open-ended response questions is the possibility that interviewer bias will affect the results.

Question 6

A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers.

Question 7

A frequency-determination question allows the respondent to provide multiple answers to a single question.

Question 8

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

Question 9

A question covering several issues at once is referred to as a double-barreled question.

Question 10

It is best to use open-ended questions when the sampling frame consists of respondents with varying levels of education.

Question 11

A loaded question is one that is very long and taxing on respondents.

Question 12

Open-ended response questions are frequently used in causal research.

Question 13

Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

Question 14

Open-ended response questions give respondents a large number of specific alternative responses.

Question 15

Accuracy means that the information collected from a questionnaire is numerical.

Question 16

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of reliability and validity.

Question 17

A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the problem under study.

Question 18

Surveys used in telephone interviews should be written in a formal style.

Question 19

Fortunately, there is a step-by-step process for ensuring accuracy in the wording of questions in surveys.

Question 20

Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.

Question 21

A status bar in an Internet survey gives respondents an indication of questionnaire length.

Question 22

Funneling software allows variables, such as answers from previous questions, to be inserted into unfolding questions in an Internet survey.

Question 23

Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current business problem?

A) relevant
B) accuracy
C) frequency
D) counterbalanced

Question 24

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

Question 25

Which type of question requires the respondent to choose one of two alternatives?

A) simple-dichotomy
B) bipolar
C) dual-coded
D) checklist

Question 26

Preliminary tabulations from pretests can provide meaningful information to researchers.

Question 27

A radio button is a message box that can be used to provide highlighted information.

Question 28

Compared to open-ended response questions, fixed-alternative questions _____.

A) require less interviewer skill
B) take less time
C) are easier for the respondent to answer
D) all of these choices

Question 29

"Are you employed? ______ Yes ______ No" is an example of what type of question?

A) leading
B) simple-dichotomy
C) loaded
D) open-ended response

Question 30

"What is your gender? ______ M ______ F" is an example of what type of question?

A) loaded
B) leading
C) fixed-alternative
D) filter

Question 31

A multiple-grid question includes several questions of the same format all arranged in a grid format.

Question 32

Telescoping error occurs when respondents think that recent events took place longer ago than they really did.

Question 33

The paging layout format on an Internet questionnaire (going from screen to screen) greatly facilities skip patterns.

Question 34

"Name five alternative energy sources" is an example of what type of question?

A) fixed-alternative
B) pivot
C) open-ended response
D) filter

Question 35

A questionnaire that collects information that is valid is said to be _____.

A) relevant
B) accurate
C) counterbalanced
D) balanced

Question 36

All of the following are disadvantages of open-ended response questions EXCEPT _____.

A) cost
B) interviewer bias
C) the information provided by responses is not useful to decision makers
D) articulate individuals give a large share of the responses but they may not be representative of the entire population

Question 37

The question, "Did you watch the Super Bowl?" on a survey about Super Bowl advertising effects is an example of a funneling question.

Question 38

Asking general questions before specific questions in order to obtain unbiased responses is called the funnel technique.

Question 39

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) _____.

A) sentence completion question
B) unbalanced question
C) fixed-alternative question
D) open-ended question

Question 40

Another term for fixed-alternative questions is ______ questions.

A) open-ended response
B) closed-ended
C) pivot
D) concise

Question 41

A(n) _____ question suggests or implies certain answers.

A) loaded
B) leading
C) filter
D) double-barreled

Question 42

Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing?

A) split-ballot technique
B) split-half reliability
C) counterbalancing method
D) double-barreled questioning

Question 43

Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____.

A) totally exhaustive
B) postively balanced
C) mutually exclusive
D) loaded

Question 44

All of the following are guidelines that help prevent the most common mistakes in designing questions EXCEPT _____.

A) avoid personal questions
B) avoid complexity
C) avoid leading questions
D) avoid double-barreled questions

Question 45

Which of the following occurs when respondents believe that past events happened more recently than they actually did?

A) telescoping
B) squishing
C) myopic remembering
D) zooming

Question 46

Which format asks a respondent to remember something and gives them a clue to help?

A) cue-based
B) recognition
C) cognitive assistance
D) aided-recall

Question 47

A question that may induce bias because it covers more than one issue at once is called a(n) _____.

A) complex question
B) double-barreled question
C) counterbiasing question
D) loaded question

Question 48

"What is your favorite hobby, playing video games, or what?" is an example of what type of question?

A) loaded
B) pivot
C) filter
D) leading

Question 49

Which type of question suggests a socially desirable answer or is emotionally charged?

A) leading question
B) biased question
C) loaded question
D) slanted question

Question 50

When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S. are better made than foreign cars," this is an example of a _____.

A) pivot question
B) filter question
C) double-barreled question
D) split-ballot technique

Question 51

"In light of the current economic crisis, do you agree or disagree that the President of the United States is doing a good job of managing the economy?" is an example of what type of question?

A) counterbalancing
B) order bias
C) double-barreled
D) loaded

Question 52

"Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages" is an example of what type of question?

A) counterbiasing
B) open-ended response
C) counterbalancing
D) double-barreled

Question 53

Asking respondents to remember something without providing any clue is called _____.

A) unaided recall
B) aided recall
C) recognition
D) cognitive retrieval

Question 54

Fixed-alternative questions should not have overlap among response categories, which means the categories should be _____.

A) exhaustive
B) mutually exclusive
C) positively worded
D) balanced

Question 55

Which of the following is a determinant-choice question that asks for an answer about the general frequency of occurrence of some phenomenon?

A) simple-dichotomy question
B) checklist question
C) time-bound question
D) frequency-determination question

Question 56

An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a _____.

A) filter question
B) lead-in statement
C) split-ballot question
D) counterbiasing statement

Question 57

Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions.

A) checklist
B) determinant-choice
C) forced
D) limited-choice

Question 58

What type of question is the following?

A) filter
B) pivot
C) open-ended response
D) determinant-choice

Question 59

What type of question is the following?

A) pivot question
B) filter question
C) checklist question
D) counterbalancing question

Question 60

"Should Dillard's keep its excellent department store credit card program? ______ Yes ______ No" is an example of _____.

A) using a pivot question
B) making assumptions
C) a double-barreled question
D) using a checklist

Question 61

Which of the following are common ways of displaying questions on a computer screen?

A) drop-down box
B) check boxes
C) open-ended boxes
D) all of these choices

Question 62

When respondents think that recent events took place longer ago than they really did, this is called _____.

A) telescoping
B) squishing
C) faltering
D) misredemption

Question 63

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of _____.

A) a double-barreled response
B) error trapping
C) a radio button
D) zoning

Question 64

Which Internet questionnaire layout presents the entire questionnaire on one page?

A) paging layout
B) scrolling layout
C) continuous layout
D) perpetual layout

Question 65

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?

A) drop-down
B) radio
C) push
D) status

Question 66

Which of the following prevents respondents from continuing with an Internet questionnaire if they fail to answer a question?

A) variable piping software
B) graphical interface software
C) forced answering software
D) interactive software

Question 67

A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a _____.

A) status box
B) drop-down box
C) radio box
D) status box

Question 68

Which type of question conserves space on a questionnaire?

A) pivot question
B) funnel question
C) multi-faceted question
D) multiple-grid question

Question 69

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.

A) loaded effect
B) filter effect
C) pretest effect
D) anchoring effect

Question 70

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

A) skip logic technique
B) telescoping
C) squishing
D) funnel technique

Question 71

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design?

A) filter effect
B) order bias
C) double-barreled effect
D) loaded effect

Question 72

A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?

A) double-barreled
B) leading
C) filter
D) anchoring

Question 73

A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) _____.

A) search engine
B) interactive help desk
C) interactive tabulation
D) intervention

Question 74

Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy's thinking that moving into her home happened more recently than it actually did is an example of _____.

A) cognitive distortion
B) telescoping
C) selective bias
D) bias

Question 75

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.

A) preliminary
B) filter
C) qualifying
D) sequencing

Question 76

A filter question used to determine which version of a second question that will be asked is called a(n) _____.

A) anchoring question
B) pivot question
C) funneling question
D) piping question

Question 77

When a respondent to an Internet survey has to click on the "NEXT" button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button?

A) pull
B) push
C) radio
D) advancement

Question 78

In political elections for candidates who are not well-known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes, this is an example of a(n) _____.

A) Hawthorne effect
B) self-fulfilling prophecy
C) order bias
D) split-ballot technique

Question 79

Which of the following allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys?

A) variable piping software
B) interactive software
C) error trapping software
D) funneling software

Question 80

Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?

A) squishing
B) telescoping
C) sequencing effect
D) order bias