Chat with AIExam 15: Questionnaire Design
Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?
(32) 
VerifiedD
A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n) ______ question.
(45) Verifiedfixed-alternative
Discuss layout issues with respect to Internet questionnaires, the tools used to assist respondents' navigation through the survey, and the alternative ways of displaying questions.
(38) VerifiedThere are several layout issues to consider. The first decision is whether the questionnaire will appear page by page, with individual question on separate screens (called paging layout), or on a scrolling basis, with the entire questionnaire appearing on a single Web page that the respondent scrolls from top to bottom (called scrolling layout). Whether a Web survey is page-by-page or scrolling format a push button with a label should clearly describe the actions to be taken. Because many Internet surveys offer no visual clues about the number of questions to be asked, it is important to provide a status bar or some other visual indicator of questionnaire length. Four common ways of displaying questions on a computer screen are:
(1) radio button - clicking on an alternative response deactivates the first choice and replaces it with the new response.
(2) drop-down box - a space-saving device that allows the researcher to provide a list of responses that are hidden from view until they are needed.
(3) check boxes - allow respondents to check all that apply.
(4) open-ended boxes - boxes in which respondents type their answers to open-ended questions.
(5) pop-up boxes - boxes that appear at selected points and contain information or instructions for respondents.
A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n) ______ question.
(29) A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) _____.
(34) Where no overlap exists among the fixed-alternative categories, we say the alternatives are _____.
(34) A(n) _____ question allows the respondent to answer the question in a personal interview in his or her own words.
(30) You have been asked to develop a questionnaire for a research study on the effects of an employee's self-efficacy on job performance. List the key decisions you should address in designing this questionnaire.
(35) "Should Dillard's keep its excellent department store credit card program? ______ Yes ______ No" is an example of _____.
(37) Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current business problem?
(41) A question that is written in such a way that it arouses strong emotion in the respondent is called a(n) _____ question.
(34) Compare and contrast open-ended and fixed-alternative questions and give an example of each.
(38) Another term for fixed-alternative questions is ______ questions.
(30) Totally exhaustive means no overlap exists among the fixed-alternative categories in a question's response options.
(38) For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of reliability and validity.
(32) "What is your favorite hobby, playing video games, or what?" is an example of what type of question?
(33) A question that is written in such a way that it really asks two questions at the same time (e.g. two separate ideas separated by "and") is called a(n) ______ question.
(29) "What is your gender? ______ M ______ F" is an example of what type of question?
(43) Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing?
(35) A(n) _____ is a visual indicator in an Internet questionnaire that tells the respondent what portion of the survey he or she has completed.
(41) 
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