Deck 10: Survey Research: Communicating With Respondents

Question 1

In a mall-interview, the interviewer is able to assemble a representative sample of the total population of people in the city.

Answer 1

False

Question 2

The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey, then divide that by the number of questionnaires returned or completed.

Answer 2

False

Question 3

Researchers cannot contact phone numbers on the National Do-Not-Call registry.

Answer 3

False

Question 4

An Internet survey is the same thing as an e-mail survey.

Question 5

The problem of unlisted phone numbers can be partially resolved through the use of random digit dialing.

Question 6

Callbacks are attempts to reconnect individuals selected for the sample who were not available initially.

Question 7

Personal interviews are typically less costly per respondent than telephone surveys.

Question 8

The personal interview is especially useful for obtaining unstructured information.

Question 9

One disadvantage of mail surveys is that respondents can't verify the information they put for answers.

Question 10

The interaction between an interviewer and a respondent increases the chances that the respondent will answer all of the survey questions over what would be likely to occur in a mail survey.

Question 11

An advantage of personal interviews is the opportunity for feedback.

Question 12

The drop-box method of distributing self-administered questionnaires requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later.

Question 13

Mail surveys can reach geographically dispersed respondents who are otherwise difficult to contact.

Question 14

The first paragraph of a cover letter that accompanies a questionnaire should explain the purpose of the study.

Question 15

Door-to-door interviews are still used heavily by researchers.

Question 16

Internet surveys allow researchers to vary the questions to respondents based on their answers to previous questions in the survey.

Question 17

The presence of an interviewer typically decreases the response rate over what typically happens in a mail survey.

Question 18

Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.

Question 19

One way to increase response rates in mail surveys is to notify potential respondents in advance.

Question 20

Respondents are typically more willing to answer potentially embarrassing questions in a phone interview than in a face-to-face interview.

Question 21

Hale received a research questionnaire in the mail. He completed it and sent it back to the research company. Which type of survey approach is this research using?

A) mixed-mode survey approach
B) simple survey approach
C) noninteractive survey approach
D) interactive survey approach

Question 22

Which of the following is FALSE regarding mobile phone interviews?

A) Phones have varying abilities for automated responses and differing keypads.
B) Area codes for mobile phones are not necessarily tied to geography.
C) Telemarketing calls can be directed toward mobile phone numbers in the United States, but it is illegal to do so in Europe.
D) The recipient of a mobile phone call is even more distracted than the recipient of a home or office call.

Question 23

A personal interview may be conducted in which of the following locations?

A) respondent's home
B) shopping malls
C) telephone
D) all of these choices

Question 24

Failure of a respondent to provide an answer to a survey question is called a(n) _____.

A) drop-off respondent
B) item nonresponse
C) callback
D) missing item

Question 25

Call Interactive, Inc. is a telephone survey research firm. Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question. The interviewer reads the question, and when the respondent answers, the interviewer enters his or her answers directly into the computer. This is an example of _____.

A) voice-activated telephone interviewing
B) computer-assisted telephone interviewing
C) random digit dialing
D) noninteractive interviewing

Question 26

Using a kiosk interactive survey is a very effective means of collecting a representative sample.

Question 27

All of the following are advantages of personal interviews EXCEPT _____.

A) interviewer influence
B) opportunity for feedback
C) probing complex answers
D) high participation rate

Question 28

Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business, institution, or legitimate household?

A) mixed-mode survey
B) predictive calling
C) computer-assisted telephone interviewing (CATI)
D) random digit dialing

Question 29

"Can you tell me more about what you mean by that?" is an example of a(n)_____.

A) sequence
B) follow-up
C) probe
D) drop-off

Question 30

Personal interviews conducted at respondents' doorsteps in an effort to increase the participation rate in the survey are referred to as _____ interviews.

A) home-based
B) local
C) home-intercept
D) door-to-door

Question 31

A disadvantage of personal interviews is ____.

A) interviewer influence
B) high cost
C) lack of anonymity of respondent
D) all of these choices

Question 32

Interviews with respondents that take place in shopping malls are called _____.

A) pretesting
B) mall intercept interviews
C) the drop-off method of surveys
D) mixed-mode surveys

Question 33

Attempts to recontact individuals selected for a sample who were not available initially are known as _____.

A) callbacks
B) rebounds
C) recontacts
D) tracers

Question 34

Internet surveys have real-time data capture, which allows for real-time data analysis.

Question 35

A mixed-mode survey is a study that employs any combination of survey methods.

Question 36

Which of the following has been considered the mainstay of commercial survey research for years?

A) mall-intercept interviews
B) Internet surveys
C) telephone interviews
D) e-mail surveys

Question 37

Pretesting involves a trial run with a group of colleagues or actual respondents to iron out fundamental problems in the instructions or design of a questionnaire.

Question 38

When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively, this is an example of _____.

A) central location interviewing
B) single-mode interviewing
C) synergistic interviewing
D) quick-response interviewing

Question 39

A callback procedure should be used for all of the following situations EXCEPT _____.

A) a busy signal
B) a respondent who does not answer the phone
C) a respondent who is not at home
D) a respondent who answers but refuses to participate

Question 40

One drawback of Internet surveys is that they cannot be personalized for specific respondents.

Question 41

For mail surveys, the time period between the first mailing and the cut-off date after which no additional surveys will be analyzed is typically about _____.

A) 1 week
B) 2-3 weeks
C) 4-5 weeks
D) 6-8 weeks

Question 42

Carly was called by a researcher and asked a few questions about her driving habits. The researcher then asked her to go to a website to complete a more comprehensive survey. This type of study that employs a combination of survey methods is called a _____.

A) two-stage survey
B) multidimensional survey
C) combination survey
D) mixed-mode survey

Question 43

Which of the following has typically been shown to produce the highest response rates in mail surveys as an incentive for participation in the study?

A) an enclosed ball-point pen
B) a monetary incentive
C) an appeal for help
D) a donation to a charity

Question 44

All of the following are advantages of Internet surveys EXCEPT _____.

A) random sampling
B) speed
C) visual appeal
D) accurate real-time data capture

Question 45

Which of the following methods offers the lowest degree of geographic flexibility?

A) telephone interview
B) door-to-door personal interview
C) Internet survey
D) mail survey

Question 46

Susan completed a self-administered questionnaire on what attributes make up a good manager posted at Zoomerang.com. What type of survey did Susan complete?

A) Internet survey
B) mixed-mode survey
C) computer-assisted interactive survey
D) networked survey

Question 47

Which of the following is an ethical issue in survey research?

A) respondents' right to privacy
B) respondents' right to be informed about the purpose of the research
C) need for objectivity in reporting data
D) all of these choices

Question 48

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a _____.

A) callback
B) pretest
C) drop-off method
D) dry run

Question 49

Which of the following survey research methods offers the lowest degree of respondent anonymity?

A) telephone interview
B) mail survey
C) mall intercept interview
D) Internet survey

Question 50

Which of the following is an advantage of including a questionnaire in an e-mail?

A) lower distribution costs than a mail survey
B) faster turnaround time than a mail survey
C) faster speed of distribution
D) all of these choices

Question 51

Which of the following has the highest item non-response rate?

A) door-to-door interview
B) mail survey
C) telephone interview
D) Internet survey

Question 52

Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were mailed to the wrong address. If completed surveys are received from 60 people, the response rate for this study was _____.

A) 27.3 percent
B) 30 percent
C) 40 percent
D) 55.6 percent

Question 53

Which of the following can be considered to be a pretest?

A) screening the questionnaire with other research colleagues
B) screening the questionnaire with a client or the research manager who ordered the research
C) a trial run with data collected from a small number of respondents
D) all of these choices

Question 54

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called _____.

A) turnover rate
B) return ratio
C) response rate
D) success rate

Question 55

All of the following are ways to increase response rates for mail surveys EXCEPT _____.

A) cover letter
B) interesting questions
C) advance notification
D) always revealing the sponsor of the research

Question 56

A(n) _____ survey is a self-administered questionnaire posted on a website.

A) e-mail
B) kiosk
C) Internet
D) electronic

Question 57

Surveys in which the respondent takes the responsibility for reading and answering questions are called _____.

A) self-administered questionnaires
B) independent questionnaires
C) stand-alone surveys
D) interactive questionnaires

Question 58

Which of the following survey research methods is the most expensive?

A) door-to-door personal interview
B) mall intercept personal interview
C) telephone interview
D) mail survey

Question 59

The cover letter for a mail survey should include all of the following EXCEPT _____.

A) a description of the incentive for participating in the study
B) a comment on the postage-paid reply envelope to use to return the survey
C) a description of how the person was selected for the study
D) names of other potential respondents

Question 60

For mail surveys, the ______ attempts made to try to obtain a returned survey from a potential respondent, the ______ their chance of their responding to the survey.

A) more; less
B) fewer; greater
C) more; greater
D) none of these choices

Question 61

A survey approach that does not facilitate two-way communication is called a(n) _____ survey approach.

Question 62

Compare and contrast door-to-door personal interviews with telephone interviews with respect to speed of data collection, geographic flexibility, respondent cooperation, and questionnaire length.

Question 63

Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.

Question 64

When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day, this method of questionnaire distribution is called the ______ .

Question 65

A self-administered questionnaire that is sent to potential respondents through the mail is called a(n) ______ survey.

Question 66

When a researcher uses a "trial run" with a group of people to try to discover any problems with a survey before it is mailed to the sample of potential respondents, this is called a(n) ______ of the survey.

Question 67

The percentage found when the number of completed surveys returned in a mail survey is divided by the total number of sample members provided a chance to participate is known as the ______.

Question 68

An attempt to recontact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n) ______.

Question 69

When a respondent fails to answer a survey question in a personal interview, this is called an item ______.

Question 70

Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing.

Question 71

Discuss the advantages and disadvantages of conducting surveys using personal interviews.

Question 72

A self-administered questionnaire posted on a website is called a(n) ______ survey.

Question 73

When use of telephone exchanges and random numbers to develop a sample of respondents in a landline phone survey is used, this is called ______.

Question 74

_____ are windows that open on a computer screen to prompt the user to enter information.

Question 75

Explain how computer technology has enhanced telephone interviewing.

Question 76

Discuss the advantages and disadvantages of mail surveys.

Question 77

The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ______.

Question 78

A face-to-face communication in which an interviewer asks a respondent questions is called a(n) ______.

Question 79

When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______.

Question 80

When a respondent is asked to participate in a research study while walking through a shopping mall, this is an example of a(n) ______.