Chat with AIExam 10: Survey Research: Communicating With Respondents
Discuss the advantages and disadvantages of mail surveys.
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VerifiedA traditional mail survey is a self-administered questionnaire sent to respondents through the mail. This paper-and-pencil method has several advantages and disadvantages. Mail questionnaires can reach a geographically dispersed sample simultaneously because interviewers are not required. They are relatively inexpensive compared with personal interviews, though they are not cheap. They can be filled out when the respondents have the time, so respondents are more likely to take time to think about their replies. They also allow respondents to collect facts that they may not be able to recall. Anonymity of respondents may result in them being more likely to provide sensitive or embarrassing information as well as reducing social desirability bias. Although the absence of an interviewer can induce respondents to reveal sensitive or socially undesirable information, this lack of personal contact can also be a disadvantage. Once the respondent receives the questionnaire, the questioning process is beyond the researcher's control. While mail questionnaires are highly standardized, this could be a disadvantage due to the difficulty in changing the format of the questions. If time is an issue, mail surveys may not be a good communication medium. Finally, mail questionnaires can be relatively long in length.
Which of the following is an ethical issue in survey research?
(33) VerifiedD
Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business, institution, or legitimate household?
(32) VerifiedD
"Can you tell me more about what you mean by that?" is an example of a(n)_____.
(22) A(n) _____ survey is a self-administered questionnaire posted on a website.
(29) The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ______.
(29) A survey approach that does not facilitate two-way communication is called a(n) _____ survey approach.
(28) An attempt to recontact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n) ______.
(31) Which of the following methods offers the lowest degree of geographic flexibility?
(27) Call Interactive, Inc. is a telephone survey research firm. Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question. The interviewer reads the question, and when the respondent answers, the interviewer enters his or her answers directly into the computer. This is an example of _____.
(27) The cover letter for a mail survey should include all of the following EXCEPT _____.
(32) When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______.
(26) Which of the following survey research methods offers the lowest degree of respondent anonymity?
(30) Hale received a research questionnaire in the mail. He completed it and sent it back to the research company. Which type of survey approach is this research using?
(35) Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing.
(25) A self-administered questionnaire posted on a website is called a(n) ______ survey.
(40) Researchers cannot contact phone numbers on the National Do-Not-Call registry.
(30) 
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