Deck 23: Understanding Principles of Persuasive Speaking

Question 1

Lindsay decides to give a persuasive speech on the right to vote. She says that voting is important because it reveals one's patriotism while also upholding democracy in national, state, and local governments. Her statements most clearly reflect her

A) values.
B) facts.
C) beliefs.
D) attitudes.

Answer 1

A

Question 2

The _____ of persuasion suggests that people are persuaded by both logical appeals and by indirect factors, such as delivery and appearance.

A) logical emotional model
B) value attitudinal model
C) elaboration likelihood model
D) social responsiveness model

Answer 2

C

Question 3

If a persuasive speaker causes you to become uncomfortable with your own position or view on an issue, the speaker has successfully used a strategy known as cognitive dissonance.

Answer 3

True

Question 4

Listeners are more likely to be persuaded if you help them solve their problems or meet their needs.

Question 5

The personal need to achieve our highest potential is

A) emotional values.
B) self-actualization.
C) self-esteem.
D) psychological need.

Question 6

Tiphani, in her persuasive speech, says the following: "So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?

A) a negative or guilt-based appeal
B) an appeal to positive motivation
C) using cognitive dissonance
D) an appeal to self-esteem needs

Question 7

Abelief is an easily learned predisposition to respond favorably or unfavorably toward something.

Question 8

Knowing what your listeners value and appealing to those values is known in persuasion as

A) positive motivation.
B) self-actualization appeal.
C) self-esteem appeal.
D) negative motivation.

Question 9

Of attitudes, beliefs, and value, attitudes are the most easily changed.

Question 10

An enduring conception of right or wrong, good or bad is a

A) belief.
B) reason.
C) value.
D) attitude.

Question 11

Aristotle believed that the persuasive power of _____ relied upon the credibility of the speaker.

A) logos
B) ethos
C) pathos
D) eros

Question 12

During the O.J. Simpson trial, his lawyers were attempting to prove he was not guilty. In persuasion, this is known as

A) a proposition of action.
B) a proposition of value.
C) a proposition of fact.
D) a proposition of policy.

Question 13

Something you understand to be true or false is

A) an attitude.
B) a belief.
C) a reason.
D) a value.

Question 14

Britt's central idea was to persuade her audience to consider voting for an antismoking bill in the community. She was using what type of proposition?

A) a proposition of fact
B) a proposition of action
C) a proposition of value
D) a proposition of policy

Question 15

When stating your central idea in a persuasive speech, it is useful to state it as

A) a summary.
B) a specific purpose.
C) a proposition.
D) a challenge.

Question 16

The process of changing or reinforcing a listener's attitudes, beliefs, values, or behaviors is

A) motivation.
B) persuasion.
C) argument.
D) logic.

Question 17

In her persuasive speech, Martha spoke about the possibility of dirty nuclear weapons being used against the United States by Iraq, Iran, and North Korea. She challenged her audience to monitor Senatehearings on the problem and to get involved by writing or emailing their legislators. What form of motivation did Martha successfully employ in her speech?

A) negative motivation
B) cognitive dissonance
C) positive motivation
D) an appeal to basic self-esteem and self-actualization needs

Question 18

Alearned predisposition to respond favorably or unfavorably toward something is

A) a value.
B) an attitude.
C) a belief.
D) a reason.

Question 19

The sense of discomfort that prompts a person to change when new information conflicts with previous attitudes, beliefs, values, or behaviors is

A) cognitive dissonance.
B) reasonable disassociation.
C) logical persuasion.
D) personal confusion.

Question 20

In persuasive speaking, the audience is always persuaded by logic.

Question 21

Social judgment theory suggests that listeners will come to your speech with a latitude of acceptance, a latitude of rejection, or a latitude of noncommitment.

Question 22

Controversial issues make excellent choices for persuasive speeches.

Question 23

One common audience member response to cognitive dissonance is to simply stop listening to the speaker.

Question 24

Appealing to a social need to persuade is effective because it reflects the desire to feel good about ourselves.

Question 25

A proposition of value advocates a specific action-changing a policy, procedure, or behavior.