Exam 23: Understanding Principles of Persuasive Speaking

Of attitudes, beliefs, and value, attitudes are the most easily changed.

Knowing what your listeners value and appealing to those values is known in persuasion as

The personal need to achieve our highest potential is

The process of changing or reinforcing a listener's attitudes, beliefs, values, or behaviors is

The sense of discomfort that prompts a person to change when new information conflicts with previous attitudes, beliefs, values, or behaviors is

Controversial issues make excellent choices for persuasive speeches.

Tiphani, in her persuasive speech, says the following: "So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?

A belief is an easily learned predisposition to respond favorably or unfavorably toward something.

In her persuasive speech, Martha spoke about the possibility of dirty nuclear weapons being used against the United States by Iraq, Iran, and North Korea. She challenged her audience to monitor Senatehearings on the problem and to get involved by writing or emailing their legislators. What form of motivation did Martha successfully employ in her speech?

Listeners are more likely to be persuaded if you help them solve their problems or meet their needs.

Something you understand to be true or false is

Appealing to a social need to persuade is effective because it reflects the desire to feel good about ourselves.

Social judgment theory suggests that listeners will come to your speech with a latitude of acceptance, a latitude of rejection, or a latitude of noncommitment.

The _____ of persuasion suggests that people are persuaded by both logical appeals and by indirect factors, such as delivery and appearance.

A learned predisposition to respond favorably or unfavorably toward something is

If a persuasive speaker causes you to become uncomfortable with your own position or view on an issue, the speaker has successfully used a strategy known as cognitive dissonance.

A proposition of value advocates a specific action-changing a policy, procedure, or behavior.

Britt's central idea was to persuade her audience to consider voting for an antismoking bill in the community. She was using what type of proposition?

One common audience member response to cognitive dissonance is to simply stop listening to the speaker.

In persuasive speaking, the audience is always persuaded by logic.