Deck 18: Trends in E-Commerce

Question 1

Differentiate between corporate websites and marketing websites.

Answer 1

Corporate websites are designed to increase visibility,promote and showcase products,publicize socially responsible actions or programs,and provide information such as store locations.Rather than selling products directly,these sites attempt to build customer goodwill and assist retailers and other resellers in their marketing efforts.Corporate websites also may distribute financial information to investors,post job openings and applications,and provide opportunities for customer feedback.Marketing websites often include information about company history,products,employment opportunities,and financial information,but their primary goal is to sell goods or services and build relationships with customers.These sites have become increasingly complex,loaded with graphics and video,games and contests,coupons and frequent-buyer rewards,links to social media,and more.

Question 2

Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

A)In addition to physical stores,a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers.
B)An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles.
C)A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes.
D)An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer.

Answer 2

A

Question 3

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
_____ is a percentage of users who click on an ad.

Answer 3

i

Question 4

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
A(n)_____ is an encrypted storage medium holding a customer's credit card and other financial information that can be used to complete e-transactions without reentering the stored data for each new transaction.

Question 5

What is electronic data interchange (EDI)?

Question 6

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
Use of _____ cuts paper flow,speeds the order cycle,and reduces errors.

Question 7

Which of the following is true of online shopping?

A)Less than 5% of the online shoppers are between the ages of 45 and 54.
B)One in 20 customers use online shopping through a mobile device.
C)Around 60% of the online shoppers are between the ages of 35 and 44.
D)Millennials spend more money on online shopping than any other age group.

Question 8

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
A common type of Internet fraud is _____.

Question 9

Discuss how consumers and business owners benefit from e-commerce.

Question 10

Who among the following can be considered the dominant online shopping demographic?

A)Centennials
B)Baby boomers
C)Millennials
D)Traditionalists

Question 11

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
One way of measuring the success of an online ad is by calculating the _____,which is a measure of the percentage of website visitors who actually make purchases.

Question 12

Which of the following is a purpose of the secure sockets layer (SSL)software?

A)It enables product customization in virtual stores.
B)It extracts customer information from social media platforms.
C)It enhances protection of online shopping transactions.
D)It ensures effective inventory management for faster product delivery.

Question 13

Venmo is a free _____ that allows users to transfer money to each other for items such as rent,car rides,and restaurant bills.

A)mobile payment service
B)social networking service
C)networking tool
D)encryption tool

Question 14

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
The concept of conducting business transactions via the Internet is known as _____.

Question 15

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
_____ is a software that encrypts and decrypts information using a public key and a private key.

Question 16

Using examples,discuss the two types of business-to-consumer (B2C)e-commerce websites.

Question 17

Discuss how French cosmetic company L'Oréal has embraced e-commerce.

Question 18

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
A(n)_____ is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Question 19

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
_____ are retail websites that sell items to consumers.

Question 20

Complete the following using the terms listed.
a.e-commerce
b.electronic data interchange (EDI)
c.Electronic storefronts
d.Secure Sockets Layer (SSL)
e.electronic wallet
f.firewall
g.phishing
h.blog
i.Click-through rate
j.conversion rate
A(n)_____ is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

Question 21

Mobile devices are a key driver in the growth of _____.

A)factoring
B)e-tailing
C)accrual accounting
D)e-procurement

Question 22

Instanewz.com is an online news outlet that allows users to access news articles.However,users can read all the news articles only if they pay a subscription fee.Without the fee,users can read only two articles a week.Instanewz.com is using a _____ to prevent users from freely accessing its content.

A)paywall
B)malware
C)firewall
D)grayware

Question 23

Which of the following is recommended for an effective blog?

A)Avoid conversations with the readers.
B)Maintain variations in the quality of the blog.
C)Avoid the inclusion of stories in the blog.
D)Update the blog regularly.

Question 24

_____ is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing.

A)Sheltered outdoor advertising
B)Data encryption
C)Search engine optimization
D)Accrual accounting

Question 25

Which of the following is an advantage of extranets?

A)Their participants can use them to collaborate on product ideas,order tracking,and distribution.
B)They help companies set production schedules to match demand.
C)Their use cuts paper flow,speeds the order cycle,and reduces errors.
D)They give selected outsiders access to valuable internal information for better decision making.

Question 26

Hoppers Inc.is a company that manufactures bathroom accessories.It has a website that provides information about its products,its store locations,its history,and details about its customer loyalty programs.However,the website does not allow customers to make any purchases.In order to make a purchase,a customer needs to visit the company's physical stores.Hoppers Inc.'s website is an example of a(n)_____.

A)archive website
B)marketing website
C)corporate website
D)phishing website

Question 27

Which of the following can be determined using the click-through rate?

A)The market value of a product
B)The cost of acquiring a customer
C)The success of an advertisement
D)The performance of a website

Question 28

Kaley purchases a product online using her credit card.She receives the product after a few days.In which of the following ways can Kaley commit payment fraud?

A)By asking the credit card issuer for a chargeback
B)By selling the product to her friend at a higher price
C)By returning the product to the seller and asking for a refund
D)By changing the mode of transaction

Question 29

Yahoo is:

A)a social media website that enables people to connect with friends,upload photos,share links and videos.
B)a major Internet portal and service provider offering search results,customizable content,and financial news.
C)a social networking and microblogging service utilizing instant messaging,SMS,or a web interface.
D)a networking tool to find connections to recommended job candidates,industry experts,and business.

Question 30

Which of the following is an example of a marketing website?

A)Amazon
B)Google
C)Wikipedia
D)Instagram

Question 31

In an iOS operating system,Siri uses traditional search engines to find important information for consumers.Siri is an example of a(n)_____.

A)digital assistant
B)firewall
C)unicorn
D)electronic wallet

Question 32

_____ is a networking tool used to find connections to recommended job candidates,industry experts,and business.

A)Amazon
B)Twitter
C)LinkedIn
D)Google

Question 33

Which of the following is an example of a website that provides a virtual community for people to socialize about a particular subject or any topic in general?

A)Amazon
B)Google
C)Facebook
D)Bing

Question 34

_____ are disputes among producers,wholesalers,and retailers.

A)Channel conflicts
B)Payment frauds
C)Electronic data interchanges
D)Private exchanges

Question 35

Which of the following aspects of a company is benefitted by an effective publishing platform?

A)Its visibility
B)Its resource capability
C)Its supply chain operation
D)Its return on sales

Question 36

_____ is often seen on social channels like Facebook,Snapchat,and YouTube.

A)Out-of-home advertising
B)Press advertising
C)Billboard advertising
D)Video advertising

Question 37

According to "Internet Usage Statistics" taken by Internet World Stats in April 2016,the continent with the least number of Internet users is _____.

A)Europe
B)Asia
C)Africa
D)Australia

Question 38

Keith owns an online grocery store.His store's website can only be accessed using a desktop or a laptop.He wants his customers to be able to access it even from mobile phones.Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

A)Designing a responsive website
B)Using search engine optimization
C)Converting the virtual store into a mobile application
D)Boosting the website's conversion rate

Question 39

Which of the following is an Internet fraud that can be referred to a law enforcement agency?

A)Psychological pricing
B)Identity theft
C)Search engine optimization
D)Delayed delivery of merchandise

Question 40

How does a blog benefit a small business?

A)It helps collate consumer information.
B)It helps protect it from payment frauds.
C)It helps heighten market competition.
D)It helps expand its reach.

Question 41

Which of the following is true of online communities?

A)They allow users to transfer money to each other through mobile payment services.
B)They can take the form of chat rooms and social networking sites.
C)They help small businesses execute their accounting functions at low costs.
D)They give selected outsiders access to a company's internal information.

Question 42

Visa recently implemented a program asking credit card holders to "opt in" to use their cell phone location to help verify credit card transactions by location.Which of the following is most likely to be a reason for this measure?

A)To authorize location-based advertising
B)To ensure payment security
C)To encrypt customer information
D)To ensure accurate payment by customers

Question 43

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

A)Phishing
B)Factoring
C)Underwriting
D)E-tailing

Question 44

The public key in the secure sockets layer (SSL)software is used to _____.

A)delete information
B)exchange information
C)decrypt information
D)encrypt information

Question 45

_____ of U.S customers own at least two digital devices.

A)Two-thirds
B)Three-fourths
C)Four-fifths
D)Nine-tenths

Question 46

Which of the following aspects of business-to-consumer (B2C)e-commerce allows marketers to focus on one-to-one marketing?

A)Product customization
B)Loss aversion
C)Free shipping
D)Psychological pricing

Question 47

Which of the following is a function of VeriSign,a Symantec business?

A)Authenticating customer data
B)Extracting customer information
C)Securing payment data
D)Managing inventory

Question 48

Which of the following is a similarity between VeriSign and PayPal?

A)Both enable effective inventory management.
B)Both are encrypted payment services.
C)Both provide Internet domain name registry services.
D)Both are marketing websites.

Question 49

Movecon Inc. ,a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Movecon Inc.has taken these measures to minimize a potential _____.

A)auction fraud
B)identity theft
C)phishing
D)channel conflict

Question 50

The process of encoding data for security purposes is known as _____.

A)phishing
B)encryption
C)monetization
D)e-tailing