Question 1

Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

Accepted Answer

A) In addition to physical stores,a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers. 
B) An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles. 
C) A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes. 
D) An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer. 
A) In addition to physical stores,a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers. 
B) An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles. 
C) A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes. 
D) An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer. A

Question 2

Using examples,discuss the two types of business-to-consumer (B2C)e-commerce websites.

Accepted Answer

There are basically two types of B2C websites: shopping sites and informational sites.Nordstrom (http://www.nordstrom.com)is an example of a shopping website.Customers can view product information and place orders online.By contrast,Honda's website (http://automobiles.honda.com)is an example of an informational-only website.Consumers can view detailed product information,"build" their ideal Honda,compare financing alternatives,and even request a price quote from a local dealer.They cannot,however,buy a new Honda online.

Question 3

Kaley purchases a product online using her credit card.She receives the product after a few days.In which of the following ways can Kaley commit payment fraud?

Accepted Answer

A) By asking the credit card issuer for a chargeback 
B) By selling the product to her friend at a higher price 
C) By returning the product to the seller and asking for a refund 
D) By changing the mode of transaction 
A) By asking the credit card issuer for a chargeback 
B) By selling the product to her friend at a higher price 
C) By returning the product to the seller and asking for a refund 
D) By changing the mode of transaction A

Question 4

Which of the following is an advantage of extranets?

Accepted Answer

A) Their participants can use them to collaborate on product ideas,order tracking,and distribution. 
B) They help companies set production schedules to match demand. 
C) Their use cuts paper flow,speeds the order cycle,and reduces errors. 
D) They give selected outsiders access to valuable internal information for better decision making. 
A) Their participants can use them to collaborate on product ideas,order tracking,and distribution. 
B) They help companies set production schedules to match demand. 
C) Their use cuts paper flow,speeds the order cycle,and reduces errors. 
D) They give selected outsiders access to valuable internal information for better decision making.

Question 5

Differentiate between corporate websites and marketing websites.

Accepted Answer

Corporate websites are designed to incre

Question 6

Who among the following can be considered the dominant online shopping demographic?

Accepted Answer

A) Centennials 
B) Baby boomers 
C) Millennials 
D) Traditionalists 
A) Centennials 
B) Baby boomers 
C) Millennials 
D) Traditionalists

Question 7

Which of the following can be determined using the click-through rate?

Accepted Answer

A) The market value of a product 
B) The cost of acquiring a customer 
C) The success of an advertisement 
D) The performance of a website 
A) The market value of a product 
B) The cost of acquiring a customer 
C) The success of an advertisement 
D) The performance of a website

Question 8

Which of the following is a purpose of the secure sockets layer (SSL)software?

Accepted Answer

A) It enables product customization in virtual stores. 
B) It extracts customer information from social media platforms. 
C) It enhances protection of online shopping transactions. 
D) It ensures effective inventory management for faster product delivery. 
A) It enables product customization in virtual stores. 
B) It extracts customer information from social media platforms. 
C) It enhances protection of online shopping transactions. 
D) It ensures effective inventory management for faster product delivery.

Question 9

_____ is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing.

Accepted Answer

A) Sheltered outdoor advertising 
B) Data encryption 
C) Search engine optimization 
D) Accrual accounting 
A) Sheltered outdoor advertising 
B) Data encryption 
C) Search engine optimization 
D) Accrual accounting

Question 10

Which of the following is an Internet fraud that can be referred to a law enforcement agency?

Accepted Answer

A) Psychological pricing 
B) Identity theft 
C) Search engine optimization 
D) Delayed delivery of merchandise 
A) Psychological pricing 
B) Identity theft 
C) Search engine optimization 
D) Delayed delivery of merchandise

Question 11

Keith owns an online grocery store.His store's website can only be accessed using a desktop or a laptop.He wants his customers to be able to access it even from mobile phones.Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

Accepted Answer

A) Designing a responsive website 
B) Using search engine optimization 
C) Converting the virtual store into a mobile application 
D) Boosting the website's conversion rate 
A) Designing a responsive website 
B) Using search engine optimization 
C) Converting the virtual store into a mobile application 
D) Boosting the website's conversion rate

Question 12

_____ is often seen on social channels like Facebook,Snapchat,and YouTube.

Accepted Answer

A) Out-of-home advertising 
B) Press advertising 
C) Billboard advertising 
D) Video advertising 
A) Out-of-home advertising 
B) Press advertising 
C) Billboard advertising 
D) Video advertising

Question 13

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

A) Phishing 
B) Factoring 
C) Underwriting 
D) E-tailing 
A) Phishing 
B) Factoring 
C) Underwriting 
D) E-tailing

Question 14

In an iOS operating system,Siri uses traditional search engines to find important information for consumers.Siri is an example of a(n)_____.

Accepted Answer

A) digital assistant 
B) firewall 
C) unicorn 
D) electronic wallet 
A) digital assistant 
B) firewall 
C) unicorn 
D) electronic wallet

Question 15

Discuss how French cosmetic company L'Oréal has embraced e-commerce.

Accepted Answer

In addition to its brick-and-mortar stor

Question 16

Complete the following using the terms listed.
-_____ is a software that encrypts and decrypts information using a public key and a private key.

Accepted Answer

A) e-commerce 
B) electronic data interchange (EDI) 
C) Electronic storefronts 
D) Secure Sockets Layer (SSL) 
E) electronic wallet
F)firewall
G)phishing
H)blog
I)Click-through rate
J)conversion rate 
A) e-commerce 
B) electronic data interchange (EDI) 
C) Electronic storefronts 
D) Secure Sockets Layer (SSL) 
E) electronic wallet
F)firewall
G)phishing
H)blog
I)Click-through rate
J)conversion rate

Question 17

Movecon Inc. ,a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Movecon Inc.has taken these measures to minimize a potential _____.

Accepted Answer

A) auction fraud 
B) identity theft 
C) phishing 
D) channel conflict 
A) auction fraud 
B) identity theft 
C) phishing 
D) channel conflict

Question 18

Mobile devices are a key driver in the growth of _____.

Accepted Answer

A) factoring 
B) e-tailing 
C) accrual accounting 
D) e-procurement 
A) factoring 
B) e-tailing 
C) accrual accounting 
D) e-procurement

Question 19

Which of the following is recommended for an effective blog?

Accepted Answer

A) Avoid conversations with the readers. 
B) Maintain variations in the quality of the blog. 
C) Avoid the inclusion of stories in the blog. 
D) Update the blog regularly. 
A) Avoid conversations with the readers. 
B) Maintain variations in the quality of the blog. 
C) Avoid the inclusion of stories in the blog. 
D) Update the blog regularly.

Question 20

Complete the following using the terms listed.
-A(n)_____ is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

Accepted Answer

A) e-commerce 
B) electronic data interchange (EDI) 
C) Electronic storefronts 
D) Secure Sockets Layer (SSL) 
E) electronic wallet
F)firewall
G)phishing
H)blog
I)Click-through rate
J)conversion rate 
A) e-commerce 
B) electronic data interchange (EDI) 
C) Electronic storefronts 
D) Secure Sockets Layer (SSL) 
E) electronic wallet
F)firewall
G)phishing
H)blog
I)Click-through rate
J)conversion rate

Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

Using examples,discuss the two types of business-to-consumer (B2C)e-commerce websites.

Kaley purchases a product online using her credit card.She receives the product after a few days.In which of the following ways can Kaley commit payment fraud?

Which of the following is an advantage of extranets?

Differentiate between corporate websites and marketing websites.

Who among the following can be considered the dominant online shopping demographic?

Which of the following can be determined using the click-through rate?

Which of the following is a purpose of the secure sockets layer (SSL)software?

_____ is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing.

Which of the following is an Internet fraud that can be referred to a law enforcement agency?

Keith owns an online grocery store.His store's website can only be accessed using a desktop or a laptop.He wants his customers to be able to access it even from mobile phones.Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

_____ is often seen on social channels like Facebook,Snapchat,and YouTube.

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

In an iOS operating system,Siri uses traditional search engines to find important information for consumers.Siri is an example of a(n)_____.

Discuss how French cosmetic company L'Oréal has embraced e-commerce.

Complete the following using the terms listed. -_____ is a software that encrypts and decrypts information using a public key and a private key.

Movecon Inc. ,a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Movecon Inc.has taken these measures to minimize a potential _____.

Mobile devices are a key driver in the growth of _____.

Which of the following is recommended for an effective blog?

Complete the following using the terms listed. -A(n)_____ is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 18: Trends in E-Commerce

Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

Using examples,discuss the two types of business-to-consumer (B2C)e-commerce websites.

Kaley purchases a product online using her credit card.She receives the product after a few days.In which of the following ways can Kaley commit payment fraud?

Which of the following is an advantage of extranets?

Differentiate between corporate websites and marketing websites.

Who among the following can be considered the dominant online shopping demographic?

Which of the following can be determined using the click-through rate?

Which of the following is a purpose of the secure sockets layer (SSL)software?

_____ is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing.

Which of the following is an Internet fraud that can be referred to a law enforcement agency?

Keith owns an online grocery store.His store's website can only be accessed using a desktop or a laptop.He wants his customers to be able to access it even from mobile phones.Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

_____ is often seen on social channels like Facebook,Snapchat,and YouTube.

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

In an iOS operating system,Siri uses traditional search engines to find important information for consumers.Siri is an example of a(n)_____.

Discuss how French cosmetic company L'Oréal has embraced e-commerce.

Complete the following using the terms listed. -_____ is a software that encrypts and decrypts information using a public key and a private key.

Movecon Inc. ,a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Movecon Inc.has taken these measures to minimize a potential _____.

Mobile devices are a key driver in the growth of _____.

Which of the following is recommended for an effective blog?

Complete the following using the terms listed. -A(n)_____ is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters