Deck 19: Technical Descriptions, specifications, and Marketing Materials

Question 1

Examples of technical marketing materials include and
..

Answer 1

Answer could include any combination of the following: Web pages,brochures,letters,large color documents,fact sheets.

Question 2

The two broad categories of descriptions are descriptions and descriptions.

Answer 2

process,product

Question 3

The most precise technical descriptions are
(a)verbose.
(b)vividly subjective.
(c)visionary.
(d)objective.
(e)All of these answers are correct.

Answer 3

D

Question 4

Descriptions based on feelings are considered ,whereas descriptions based on fact are .

Question 5

Effective technical descriptions
(a)incorporate numerous emotional details.
(b)include a title,brief introduction,a sequence of topics,and a conclusion.
(c)include many digressions.
(d)rely on text only.
(e)All of these answers are correct.

Question 6

Visuals in descriptions
(a)should rarely be used.
(b)never require labels or captions.
(c)can be used to restate,repeat,or reinforce the prose.
(d)should be as complicated as possible.
(e)All of these answers are correct.

Question 7

When writing specifications,
(a)use consistent terminology.
(b)provide a lengthy and very detailed introduction.
(c)avoid referring to other specifications.
(d)limit the use of lists.
(e)a and b.

Question 8

The title of a description should be clear and limiting.

Question 9

Ethical communicators do not express personal opinions,even when a product may be unsafe or unsound.

Question 10

Any item can be described in many ways.

Question 11

Consistency is not a key feature of specifications.

Question 12

Specifications help ensure
(a)quality.
(b)consistency.
(c)safety.
(d)quality and safety.
(e)quality,consistency,and safety.

Question 13

An audience and purpose statement is not helpful in the process of writing a technical description.

Question 14

Except in the case of marketing materials,descriptions should be objective.

Question 15

Consumers are the primary audience for specifications.

Question 16

When preparing technical marketing materials,
(a)avoid visuals and color.
(b)limit the use of the product's name.
(c)write about the product in very general terms.
(d)use formal language.
(e)consider including a FAQ list.

Question 17

Avoid long prose passages in specifications; short lists are preferable.

Question 18

Specifications are a type of description.

Question 19

When writing a technical description,give readers as much information as possible,even if they don't need it.