Exam 19: Technical Descriptions, specifications, and Marketing Materials

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Any item can be described in many ways.

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True

When writing specifications,

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A

Ethical communicators do not express personal opinions,even when a product may be unsafe or unsound.

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False

The most precise technical descriptions are

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Consistency is not a key feature of specifications.

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Except in the case of marketing materials,descriptions should be objective.

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Descriptions based on feelings are considered ,whereas descriptions based on fact are .

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When writing a technical description,give readers as much information as possible,even if they don't need it.

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Examples of technical marketing materials include ____________and ____________..

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Avoid long prose passages in specifications; short lists are preferable.

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The two broad categories of descriptions are descriptions and descriptions.

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Consumers are the primary audience for specifications.

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When preparing technical marketing materials,

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Specifications help ensure

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An audience and purpose statement is not helpful in the process of writing a technical description.

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Specifications are a type of description.

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The title of a description should be clear and limiting.

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Effective technical descriptions

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Visuals in descriptions

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