Deck 2: Communication and Strategy

Question 1

Communication is:

A) Static
B) Simple
C) Reversible
D) Circular
E) None of the above

Answer 1

D

Question 2

In order to succeed in business, you must adapt to the communication style of your company.

Answer 2

True

Question 3

It does not matter if a CEO mishandles a crisis. The company will pull through eventually.

Answer 3

False

Question 4

What is the difference between a business problem and a crisis?

Question 5

Name two barriers that keep us from communicating successfully.

Question 6

According to Adaire Putnam, the best way to manage communications during a crisis is to plan for it in advance.

Question 7

An example of intrapersonal communication is:

A) Sending an e-mail to a friend
B) Thinking about the answer to this question
C) Writing a memo to employees
D) Producing a television commercial
E) Wishing your grandmother a happy birthday

Question 8

Explain why communication is unrepeatable.

Question 9

One way you can be successful at strategic communication is to motivate your audience to accept and act on your message. Name another approach you can use to achieve this and explain your answer.