Exam 2: Communication and Strategy

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Name two barriers that keep us from communicating successfully.

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Physiological and psychological

An example of intrapersonal communication is:

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One way you can be successful at strategic communication is to motivate your audience to accept and act on your message. Name another approach you can use to achieve this and explain your answer.

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Another approach to achieve success in strategic communication is to tailor your message to resonate with your audience's values and beliefs. By understanding what is important to your audience and framing your message in a way that aligns with their values, you can increase the likelihood that they will accept and act on your message. This approach involves conducting research and gathering insights about your audience's attitudes, preferences, and behaviors, and using that information to craft a message that speaks directly to their interests and concerns. By doing so, you can create a more meaningful and persuasive communication that is more likely to resonate with your audience and drive them to take action.

In order to succeed in business, you must adapt to the communication style of your company.

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What is the difference between a business problem and a crisis?

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Explain why communication is unrepeatable.

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It does not matter if a CEO mishandles a crisis. The company will pull through eventually.

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Communication is:

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According to Adaire Putnam, the best way to manage communications during a crisis is to plan for it in advance.

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