Deck 8: Create the Product

Question 1

Marketers classify convenience products as ________.

A)staples,impulse products,and emergency products
B)specialty products,shopping products,and unsought products
C)core products,actual products,and augmented products
D)generic products and branded products
E)attribute-based products and price-based products

Answer 1

A

Question 2

A(n)________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

A)specialty product
B)MRO product
C)shopping product
D)convenience product
E)unsought product

Answer 2

D

Question 3

A(n)________ is defined as a good,service,idea,or some combination of these that satisfies consumer or business customer needs through the exchange process.

A)private brand
B)service variability
C)core product
D)product
E)innovation

Answer 3

D

Question 4

Which of the following statements about durable goods is true?

A)Durable goods are more likely than perishable goods to involve low-involvement decisions.
B)The information search is quicker for durable goods than it is for nondurable goods.
C)Consumers purchasing durable goods are likely to use habitual decision making.
D)Product evaluation is more likely to take place for nondurable goods than for durable goods.
E)Durable goods provide a benefit over a long period of time.

Question 5

When we need a(n)________,price and product quality may be irrelevant to our purchase decision.

A)emergency product
B)staple
C)impulse product
D)shopping product
E)unsought product

Question 6

Which of the following is the best example of a durable good?

A)a bag of cat food
B)a refrigerator
C)a bottle of nail polish
D)a package of lightbulbs
E)detergent

Question 7

A product has three distinct layers.The second layer is the ________,which is the physical good or delivered service.

A)actual product
B)augmented product
C)core product
D)innovation
E)brand

Question 8

Which of the following is an example of a good?

A)a massage
B)a handbag
C)a medical examination by a doctor
D)an idea for a new television show
E)dry cleaning

Question 9

We consume ________ in the short term rather than the long term.

A)unsought products
B)specialty products
C)raw materials
D)durable goods
E)nondurable goods

Question 10

A(n)________ is a good or service for which consumers will spend time and effort gathering information on price,product attributes,and product quality.

A)impulse product
B)homogeneous product
C)shopping product
D)convenience product
E)emergency product

Question 11

The ________ is the actual product such as a refrigerator plus delivery,installation,financing,and warranty.

A)actual product
B)value network
C)augmented product
D)potential product
E)core product

Question 12

A product has three distinct layers.The most basic level is the ________,which consists of all the benefits the product will provide for consumers or business customers.

A)actual product
B)augmented product
C)core product
D)innovation
E)brand

Question 13

Generally,products are either ________ or ________.

A)consumer products;business-to-business products
B)consumer products;nondurable products
C)industrial products;business-to-business products
D)industrial products;services
E)shopping products;convenience products

Question 14

Which of the following is the best example of a convenience product?

A)a silk scarf
B)a subscription to a magazine
C)a gallon of milk
D)a lawn mower
E)a CD player

Question 15

Which type of product is a basic or necessary item that is available almost everywhere?

A)emergency product
B)staple
C)impulse product
D)shopping product
E)unsought product

Question 16

Which of the following adjectives best describes a product that would be classified as a good?

A)nonperishable
B)convenient
C)disposable
D)tangible
E)heterogeneous

Question 17

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

A)durable goods;nondurable goods
B)nondurable goods;durable goods
C)staples;impulse products
D)impulse products;staples
E)emergency products;unsought products

Question 18

________ include convenience products,shopping products,specialty products,and unsought products.

A)Specialty services
B)Consumer products
C)Line extensions
D)Industrial products
E)Component products

Question 19

________ are a form of product that are essentially intangible.

A)Innovations
B)Services
C)Brands
D)Consumer products
E)Supplements

Question 20

Which of the following is the best example of a nondurable good?

A)a dishwasher
B)a book shelf
C)a freezer
D)a newspaper
E)a file cabinet

Question 21

In terms of business-to-business products,computers and printers are examples of ________.

A)component parts
B)capital equipment
C)accessory equipment
D)operating supplies
E)specialized services

Question 22

________ have unique characteristics that are important to buyers at almost any price.

A)Specialty products
B)Staples
C)Impulse products
D)MRO products
E)Unsought products

Question 23

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

A)component parts
B)capital equipment
C)accessory equipment
D)operating supplies
E)specialized services

Question 24

For the business market,a multipurpose absorbent used to clean up any type of spills would be an example of a(n)________.

A)repair product
B)operating supply
C)maintenance product
D)restoration product
E)consumer product

Question 25

The first phase of the new-product development process is ________.

A)problem recognition
B)product concept screening
C)idea generation
D)product concept development
E)business analysis

Question 26

A consumer doesn't have to learn anything new to use a(n)________.

A)dynamically continuous innovation
B)dynamically continuous new product
C)discontinuous new product
D)continuous innovation
E)discontinuous innovation

Question 27

The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months.

A)two
B)three
C)six
D)ten
E)twelve

Question 28

A ________ is a modification to an existing product.

A)technical innovation
B)continuous innovation
C)discontinuous innovation
D)commercial innovation
E)dynamically discontinuous innovation

Question 29

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

A)Component parts
B)Accessory equipment materials
C)Processed materials
D)MRO products
E)Raw materials

Question 30

Consumers must engage in a great amount of learning to use a ________ because no similar product has ever been on the market.

A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question 31

MRO products are goods that businesses use for ________.

A)management,research,and order-processing
B)marketing,relationship-building,and operation
C)maintenance,research,and organization
D)maintenance,repair,and operation
E)marketing,research,and organization

Question 32

________ is the category of business-to-business products that refers to the products an organization uses in its daily operations.

A)Raw materials
B)Component parts
C)Equipment
D)Processed materials
E)MRO products

Question 33

Marketers classify innovations based on their ________.

A)degree of newness
B)costs to manufacture
C)prices
D)degree of tangibility
E)contribution margins

Question 34

A knockoff is a ________.

A)company that uses a me-too strategy for its promotion
B)company that uses comparative advertising
C)new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle
D)product that is unbranded
E)new product that copies,with slight modifications,the design of an original product

Question 35

For a veterinarian's office,the paper used to print payment receipts is an example of a(n)________.

A)repair product
B)operating supply
C)maintenance product
D)component part
E)raw material

Question 36

In business-to-business e-commerce,consumers can use ________ to shop more efficiently.These programs find sites selling a particular product and may also provide information on competitors' prices.

A)MRO agents
B)augmenting agents
C)cookies
D)screening agents
E)intelligent agents

Question 37

In the business market,products of the fishing and agricultural industries purchased to use in a finished product are examples of ________.

A)component parts
B)accessory equipment
C)processed materials
D)MRO products
E)raw materials

Question 38

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

A)Specialty products
B)MRO products
C)Unsought products
D)Shopping products
E)Staples

Question 39

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question 40

Customers usually know a good deal about ________ and are loyal to specific brands.

A)specialty products
B)homogeneous products
C)impulse products
D)MRO products
E)emergency products

Question 41

Marketers would be most likely to use a focus group in which stage of new product development?

A)idea generation
B)problem recognition
C)business analysis
D)positioning strategy
E)product adoption

Question 42

Once a new product or service passes the business analysis phase,it moves into what phase?

A)concept development
B)technical development
C)market testing
D)strategy development
E)product proposal

Question 43

Diffusion refers to ________.

A)the promotion used to support products throughout their product life cycle
B)the second stage of the market segmentation process
C)the methodology used for evaluating new product ideas
D)the way the use of a product spreads throughout a population
E)the selection of opinion leaders to encourage product acceptance

Question 44

Change happens quickly when a process reaches the moment of critical mass,which is called the ________.

A)adoption point
B)diffusion point
C)innovation point
D)trial point
E)tipping point

Question 45

Burger King developed a new french fry to compete with McDonald's fry--considered the world's best.Burger King's specifications included that the crunch would last for seven or more chews.The product failed because consumers did not like the fry as much as McDonald's fry.Burger King did not ________ the idea for both technical and commercial value.

A)test market
B)advertise
C)screen
D)promote
E)style

Question 46

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

A)Test marketing costs can be high.
B)Test markets give competitors a peek at the company's promotional strategy.
C)Test marketing allows time for competitors to gain advantages.
D)People who are surveyed tend to tell less than the truth.
E)Test marketing does not guarantee success.

Question 47

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

A)Commercialization
B)Product testing
C)Product adoption
D)Diffusion
E)Positioning

Question 48

One of the advantages of test marketing is ________.

A)the low cost
B)the ability to keep information from falling into competitors' hands
C)the opportunity to survey prospective customers
D)the ability to evaluate a product and its marketing program before commercialization
E)the opportunity to sell existing products to a core customer base

Question 49

Introducing a new product into the market is called ________.

A)technical development
B)new product development
C)experimenting
D)commercialization
E)marketing development

Question 50

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

A)pricing points
B)distribution costs
C)commercial success
D)technical success
E)creative success

Question 51

In the ________ phase of new-product development,marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.

A)idea generation
B)problem recognition
C)perceptual mapping
D)positioning strategy
E)product screening

Question 52

Which of the following costs is most likely associated with the commercialization stage of new-product development?

A)implementing trade promotion plans for channel members
B)paying groups of target consumers for product feedback
C)determining the product's planned price,distribution,and marketing budget
D)developing a prototype of the product
E)identifying target markets

Question 53

The need to apply for a patent would most likely arise during which phase of new product development?

A)business analysis
B)technical development
C)test marketing
D)strategy development
E)product proposal

Question 54

In the ________ of the new-product development phase,marketers estimate the technical and the commercial success of an idea for a new product.

A)problem recognition
B)product concept development and screening
C)idea generation
D)commercialization
E)technical development

Question 55

The last stage in the new-product development process is ________.

A)commercialization
B)business analysis
C)idea generation
D)concept testing
E)product concept development

Question 56

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

A)idea generation
B)marketing strategy development
C)business analysis
D)product concept development
E)test marketing

Question 57

During the technical development phase of the new product development process,a physical version of the product is developed;it is called a ________.

A)test market
B)focus group
C)business analysis
D)product concept
E)prototype

Question 58

In the new-product development process,a description of the features a product will have and the benefits those features will provide a customer is called a ________.

A)product idea
B)product concept
C)product image
D)product proposal
E)product movement

Question 59

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

A)business feasibility
B)feasibility study
C)business analysis
D)product acceptance
E)technical development

Question 60

The business analysis for a new product begins with ________.

A)idea generation
B)problem recognition
C)assessing how the new product will fit into a firm's total product mix
D)perceptual mapping
E)identifying the distribution channel for the product

Question 61

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

A)confirmation
B)interest
C)evaluation
D)adoption
E)impulse purchasing

Question 62

In which stage of the consumer's adoption of a new product does the purchase actually take place?

A)awareness
B)adoption
C)interest
D)tipping point
E)evaluation

Question 63

________ are the last in the population to adopt a new product.

A)Laggards
B)Late majority adopters
C)Innovators
D)Impulse buyers
E)Dawdlers

Question 64

________ is the degree to which consumers find a new product or its use difficult to understand.

A)Compatibility
B)Complexity
C)Relative advantage
D)Comparability
E)Tangibility

Question 65

Which of the following products would most consumers classify as a shopping product?

A)a subscription to a the Wall Street Journal
B)a winter coat
C)a box of adhesive bandages
D)a can of soup
E)a pack of gum

Question 66

Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?

A)relative advantage
B)tangibility
C)observability
D)trialability
E)compatibility

Question 67

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies,even though it was not on her shopping list.For Camille,Twinkies are an example of a(n)________.

A)unsought product
B)impulse product
C)staple
D)emergency product
E)MRO product

Question 68

Unlike innovators,early adopters ________.

A)compose the smallest of the adopter categories
B)have greater concern for social acceptance
C)have stronger physiological needs than others in the population
D)are light media users
E)are more worldly than the rest of the population

Question 69

The last stage in the product adoption process is ________.

A)awareness
B)adoption
C)interest
D)confirmation
E)evaluation

Question 70

Which of the following statements about the adopter categories is true?

A)More than 50 percent of the population is classified as late majority adopters.
B)Early adopters are risk aversive.
C)Early majority adopters are typically middle class and like to buy established products.
D)Innovators are a much larger group than laggards.
E)Late majority adopters are typically unconcerned about social acceptance.

Question 71

________ is how visible a new product and its benefits are to others who might adopt it.

A)Compatibility
B)Observability
C)Relative advantage
D)Comparability
E)Tangibility

Question 72

The first step in the adoption process is ________.

A)product evaluation
B)awareness
C)problem recognition
D)evaluation
E)interest

Question 73

Marketers may conduct a massive advertising campaign,called a ________,to educate consumers about a new product.

A)media blitz
B)diffusion network
C)trial market
D)test market
E)tipping point

Question 74

________ are typically lower in social class than other adopter categories and are bound by tradition.

A)Early adopters
B)Early majority
C)Late majority
D)Laggards
E)Impulse buyers

Question 75

________ is the extent to which a new product is consistent with existing cultural values,customs,and practices.

A)Compatibility
B)Complexity
C)Relative advantage
D)Comparability
E)Tangibility

Question 76

The ________ for a guest paying for a night's stay at a hotel is the use of a bed,bathroom,towels,dresser,light,and closet.

A)actual product
B)core product
C)value-deliverable product
D)customized benefit
E)augmented product

Question 77

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

A)actual product
B)value network
C)augmented product
D)potential product
E)core product

Question 78

A(n)________ is a purchase made on the spur of the moment without any planning or search effort.

A)unsought product
B)commodity
C)impulse purchase
D)emergency product
E)shopping product

Question 79

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

A)generic product
B)core product
C)value-deliverable product
D)augmented product
E)actual product

Question 80

________ is the degree to which a consumer perceives that a new product provides superior benefits.

A)Compatibility
B)Complexity
C)Relative advantage
D)Comparability
E)Tangibility