Question 1

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following is the best example of a convenience product?

Accepted Answer

A) a silk scarf 
B) a subscription to a magazine 
C) a gallon of milk 
D) a lawn mower 
E) a CD player 
A) a silk scarf 
B) a subscription to a magazine 
C) a gallon of milk 
D) a lawn mower 
E) a CD player C

Question 3

Which of the following statements about the adopter categories is true?

Accepted Answer

A) More than 50 percent of the population is classified as late majority adopters. 
B) Early adopters are risk aversive. 
C) Early majority adopters are typically middle class and like to buy established products. 
D) Innovators are a much larger group than laggards. 
E) Late majority adopters are typically unconcerned about social acceptance. 
A) More than 50 percent of the population is classified as late majority adopters. 
B) Early adopters are risk aversive. 
C) Early majority adopters are typically middle class and like to buy established products. 
D) Innovators are a much larger group than laggards. 
E) Late majority adopters are typically unconcerned about social acceptance. C

Question 4

The largest adopter category is the early adopters.

Accepted Answer

A) True 
 B)False

Question 5

________ have unique characteristics that are important to buyers at almost any price.

Accepted Answer

A) Specialty products 
B) Staples 
C) Impulse products 
D) MRO products 
E) Unsought products 
A) Specialty products 
B) Staples 
C) Impulse products 
D) MRO products 
E) Unsought products

Question 6

Which of the following costs is most likely associated with the commercialization stage of new-product development?

Accepted Answer

A) implementing trade promotion plans for channel members 
B) paying groups of target consumers for product feedback 
C) determining the product's planned price,distribution,and marketing budget 
D) developing a prototype of the product 
E) identifying target markets 
A) implementing trade promotion plans for channel members 
B) paying groups of target consumers for product feedback 
C) determining the product's planned price,distribution,and marketing budget 
D) developing a prototype of the product 
E) identifying target markets

Question 7

Explain the following statement: "A product is a bundle of attributes."

Accepted Answer

A product is not just a thing in a packa

Question 8

________ are the last in the population to adopt a new product.

Accepted Answer

A) Laggards 
B) Late majority adopters 
C) Innovators 
D) Impulse buyers 
E) Dawdlers 
A) Laggards 
B) Late majority adopters 
C) Innovators 
D) Impulse buyers 
E) Dawdlers

Question 9

Which of the following new products had the greatest degree of observability when it was introduced?

Accepted Answer

A) nail clippers designed to prevent ingrown toenails 
B) Tylenol PM,a nonprescription sleep aid 
C) Dr.Scholl's shoe inserts 
D) Splenda sugar substitute 
E) rollerblades 
A) nail clippers designed to prevent ingrown toenails 
B) Tylenol PM,a nonprescription sleep aid 
C) Dr.Scholl's shoe inserts 
D) Splenda sugar substitute 
E) rollerblades

Question 10

Which of the following products would most consumers classify as a shopping product?

Accepted Answer

A) a subscription to a the Wall Street Journal 
B) a winter coat 
C) a box of adhesive bandages 
D) a can of soup 
E) a pack of gum 
A) a subscription to a the Wall Street Journal 
B) a winter coat 
C) a box of adhesive bandages 
D) a can of soup 
E) a pack of gum

Question 11

What category of consumer adopters would purchase a product when it is no longer considered new or different but before it is considered a necessity? Explain your answer.

Accepted Answer

Consumers classified as the early majori

Question 12

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies,even though it was not on her shopping list.For Camille,Twinkies are an example of a(n)________.

Accepted Answer

A) unsought product 
B) impulse product 
C) staple 
D) emergency product 
E) MRO product 
A) unsought product 
B) impulse product 
C) staple 
D) emergency product 
E) MRO product

Question 13

The purchase of a shopping product typically involves habitual consumer decision making.

Accepted Answer

A) True 
 B)False

Question 14

Innovators tend to be better off financially than consumers in other adopter groups.

Accepted Answer

A) True 
 B)False

Question 15

In terms of business-to-business products,computers and printers are examples of ________.

Accepted Answer

A) component parts 
B) capital equipment 
C) accessory equipment 
D) operating supplies 
E) specialized services 
A) component parts 
B) capital equipment 
C) accessory equipment 
D) operating supplies 
E) specialized services

Question 16

Is marketing more about supplying benefits or attributes? Explain your answer.

Accepted Answer

Marketing is more about supply

Question 17

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

Accepted Answer

A) True 
 B)False

Question 18

The first step in the adoption process is ________.

Accepted Answer

A) product evaluation 
B) awareness 
C) problem recognition 
D) evaluation 
E) interest 
A) product evaluation 
B) awareness 
C) problem recognition 
D) evaluation 
E) interest

Question 19

A consumer doesn't have to learn anything new to use a(n)________.

Accepted Answer

A) dynamically continuous innovation 
B) dynamically continuous new product 
C) discontinuous new product 
D) continuous innovation 
E) discontinuous innovation 
A) dynamically continuous innovation 
B) dynamically continuous new product 
C) discontinuous new product 
D) continuous innovation 
E) discontinuous innovation

Question 20

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Accepted Answer

Emergency products are those products pu

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Which of the following is the best example of a convenience product?

Which of the following statements about the adopter categories is true?

The largest adopter category is the early adopters.

________ have unique characteristics that are important to buyers at almost any price.

Which of the following costs is most likely associated with the commercialization stage of new-product development?

Explain the following statement: "A product is a bundle of attributes."

________ are the last in the population to adopt a new product.

Which of the following new products had the greatest degree of observability when it was introduced?

Which of the following products would most consumers classify as a shopping product?

What category of consumer adopters would purchase a product when it is no longer considered new or different but before it is considered a necessity? Explain your answer.

The purchase of a shopping product typically involves habitual consumer decision making.

Innovators tend to be better off financially than consumers in other adopter groups.

In terms of business-to-business products,computers and printers are examples of ________.

Is marketing more about supplying benefits or attributes? Explain your answer.

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

The first step in the adoption process is ________.

A consumer doesn't have to learn anything new to use a(n)________.

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters

Exam 8: Create the Product

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Which of the following is the best example of a convenience product?

Which of the following statements about the adopter categories is true?

The largest adopter category is the early adopters.

________ have unique characteristics that are important to buyers at almost any price.

Which of the following costs is most likely associated with the commercialization stage of new-product development?

Explain the following statement: "A product is a bundle of attributes."

________ are the last in the population to adopt a new product.

Which of the following new products had the greatest degree of observability when it was introduced?

Which of the following products would most consumers classify as a shopping product?

What category of consumer adopters would purchase a product when it is no longer considered new or different but before it is considered a necessity? Explain your answer.

The purchase of a shopping product typically involves habitual consumer decision making.

Innovators tend to be better off financially than consumers in other adopter groups.

In terms of business-to-business products,computers and printers are examples of ________.

Is marketing more about supplying benefits or attributes? Explain your answer.

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

The first step in the adoption process is ________.

A consumer doesn't have to learn anything new to use a(n)________.

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters