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Modern Marketing

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Exam 1 (75 Questions + Flashcards)

The Purpose and Process of Marketing Research

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Exam 2 (75 Questions + Flashcards)

Research Design and Data Sources

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Exam 3 (75 Questions + Flashcards)

Measurement in Marketing Research

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Exam 4 (75 Questions + Flashcards)

Causal Designs and Marketing Experiments

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Exam 5 (75 Questions + Flashcards)

Data Collection: Exploratory and Conclusive Research

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Exam 6 (75 Questions + Flashcards)

Designing Surveys and Data Collection Instruments

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Exam 7 (75 Questions + Flashcards)

Sampling

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Exam 8 (75 Questions + Flashcards)

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

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Exam 9 (74 Questions + Flashcards)

Multiple Regression: Modeling Multivariate Relationships

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Exam 10 (75 Questions + Flashcards)

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

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Exam 11 (75 Questions + Flashcards)

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

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Exam 12 (75 Questions + Flashcards)

Advanced Topics, research Frontiers, and Preparing the Final Report

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