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Consumer Behaviour

589

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589

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13

Exams

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Exam 1 (48 Questions + Flashcards)

Consumer Motives and Values

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Exam 2 (52 Questions + Flashcards)

Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception

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Exam 3 (42 Questions + Flashcards)

Consumer Response to Marketing Actions: 2 Learning and Attitudes

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Exam 4 (25 Questions + Flashcards)

Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement

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Exam 5 (47 Questions + Flashcards)

Consumer Demographics

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Exam 6 (45 Questions + Flashcards)

Consumer Psychographics

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Exam 7 (48 Questions + Flashcards)

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Exam 8 (51 Questions + Flashcards)

Culture and Subculture

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Exam 9 (42 Questions + Flashcards)

New Product Buying

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Exam 10 (45 Questions + Flashcards)

Repeat, Loyal and Relational Buying

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Exam 11 (43 Questions + Flashcards)

Data-Based Consumer Behaviour

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Exam 12 (50 Questions + Flashcards)

Consumer Misbehaviour

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Exam 13 (51 Questions + Flashcards)

Organizational Buying Behaviour

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