Question 1

Elaboration likelihood Model is based on the work of Berger (1986).

Accepted Answer

A) True 
 B)False  False

Question 2

High involvement leads to:

Accepted Answer

A)   a central route to persuasion
B)   a peripheral route to persuasion
C)   elaboration likelihood model
D)   changing of attitudes A

Question 3

The FCB grid is based on which two concepts?

Accepted Answer

A)   Consumer involvement and their salient knowledge, meanings and beliefs about the product
B)   Consumers level of agreement with the brand and their emotional experiences with the brand
C)   Consumers liking of the brand and their expertise in product category
D)   Popularity of brand and consumers' brand involvement A

Question 4

Disconfirmation is the difference between pre-purchase expectations and post-purchase perceptions about well the product actually performed.

Accepted Answer

A) True 
 B)False

Question 5

A consumer's tendency to complain may be a function of their personality.

Accepted Answer

A) True 
 B)False

Question 6

What is the central route to persuasion?

Accepted Answer

The answer of What is the central route to persuasion?...

Question 7

As per Oliver (1993), consumers feel more satisfied when they attribute favourable outcomes to external parties and negative outcomes to themselves.

Accepted Answer

A) True 
 B)False

Question 8

The level of cognitive dissonance is a function of the importance of word of mouth to the individual.

Accepted Answer

A) True 
 B)False

Question 9

What is meant by Word of Mouth (WOM) and why consumers engage in such behaviour?

Accepted Answer

The answer of What is meant by Word of Mouth...

Question 10

Involvement is commonly defined as:

Accepted Answer

A)   the consumer's personal interest in buying or using an item from a given product field
B)   consumer personal interest in learning mechanisms
C)   consumers personal interest in cognitive consistency
D)   consumers personal interest in finding about new products and spending a lot of money on shopping

Question 11

How are the FCB grid and consumer involvement interrelated?

Accepted Answer

The answer of How are the FCB grid and consumer...

Question 12

Which of the following is a valid explanation for engaging in negative WOM?

Accepted Answer

A)   Seeking reassurance after making a satisfactory purchase
B)   Blowing off steam by expressing the emotion
C)   To reduce cognitive dissonance
D)   Gaining better understanding of products and services

Question 13

Marketers can move consumers' involvement from low to high by:

Accepted Answer

A)   asking consumers to recommend their brands
B)   educating consumers to increase consumption of brand
C)   linking brand with a website and asking consumers to visit the website
D)   linking a brand with an involving issue or with an involving personal situation or with a self-involving message

Question 14

Complaining behaviour, word of mouth advertising and repurchase intentions are consequences of customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 15

A person's level of involvement depends upon personal relevance and the inherent interests, needs and values of the individual, which motivate them towards the object of involvement.

Accepted Answer

A) True 
 B)False

Question 16

Low involvement leads to a central route to persuasion whereby consumers pay limited attention to non-product features and feelings.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following are types of involvement?

Accepted Answer

A)   Consistent involvement and cognitive involvement
B)   Affective involvement and non-affective involvement
C)   Enduring involvement and situational involvement
D)   Sudden involvement and proven involvement

Question 18

Sherif's social judgement theory (1965) explains what?

Accepted Answer

A)   Why a consumer might selectively perceive messages about an issue to be more favourable than perhaps they really are, if that message is within their latitude of acceptance
B)   Why consumers become susceptible to social influences
C)   Why consumers make references to reference groups
D)   Why some consumer behaviour cannot be explained via rationalistic approaches

Question 19

Explain attribution theory.

Accepted Answer

The answer of Explain attribution theory....

Question 20

Explain the differences between enduring involvement and situational involvement.

Accepted Answer

The answer of Explain the differences between enduring involvement and...

Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement

Elaboration likelihood Model is based on the work of Berger (1986).

High involvement leads to:

The FCB grid is based on which two concepts?

Disconfirmation is the difference between pre-purchase expectations and post-purchase perceptions about well the product actually performed.

A consumer's tendency to complain may be a function of their personality.

What is the central route to persuasion?

As per Oliver (1993), consumers feel more satisfied when they attribute favourable outcomes to external parties and negative outcomes to themselves.

The level of cognitive dissonance is a function of the importance of word of mouth to the individual.

What is meant by Word of Mouth (WOM) and why consumers engage in such behaviour?

Involvement is commonly defined as:

How are the FCB grid and consumer involvement interrelated?

Which of the following is a valid explanation for engaging in negative WOM?

Marketers can move consumers' involvement from low to high by:

Complaining behaviour, word of mouth advertising and repurchase intentions are consequences of customer satisfaction.

A person's level of involvement depends upon personal relevance and the inherent interests, needs and values of the individual, which motivate them towards the object of involvement.

Low involvement leads to a central route to persuasion whereby consumers pay limited attention to non-product features and feelings.

Which of the following are types of involvement?

Sherif's social judgement theory (1965) explains what?

Explain attribution theory.

Explain the differences between enduring involvement and situational involvement.