Essentials of Marketing Research

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Exam 1 (98 Questions + Flashcards)

Introduction to Marketing Research

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Exam 2 (103 Questions + Flashcards)

Defining the Marketing Research Problem and Developing an Approach

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Exam 3 (141 Questions + Flashcards)

Research Design, Secondary and Syndicated Data

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Exam 4 (96 Questions + Flashcards)

Qualitative Research

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Exam 5 (95 Questions + Flashcards)

Survey and Observation

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Exam 6 (91 Questions + Flashcards)

Experimentation and Causal Research

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Exam 7 (124 Questions + Flashcards)

Measurement and Scaling

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Exam 8 (87 Questions + Flashcards)

Questionnaire and Form Design

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Exam 9 (86 Questions + Flashcards)

Sampling: Design and Procedures

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Exam 10 (138 Questions + Flashcards)

Data Collection and Preparation

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Exam 11 (88 Questions + Flashcards)

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

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Exam 12 (94 Questions + Flashcards)

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

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Exam 13 (90 Questions + Flashcards)

Report Preparation and Presentation

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