Advertising and Promotion

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Questions
2 k
Flashcards
18
Exams
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Exam 1 (120 Questions + Flashcards)

The World of Advertising and Integrated Brand Promotion

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Exam 2 (109 Questions + Flashcards)

The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations

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Exam 3 (110 Questions + Flashcards)

The History of Advertising and Brand Promotion

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Exam 4 (119 Questions + Flashcards)

Social, Ethical, and Regulatory Aspects of Advertising and Promotion

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Exam 5 (105 Questions + Flashcards)

Advertising, Integrated Brand Promotion, and Consumer Behavior

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Exam 6 (98 Questions + Flashcards)

Market Segmentation, Positioning, and the Value Proposition

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Exam 7 (104 Questions + Flashcards)

Advertising and Promotion Research

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Exam 8 (99 Questions + Flashcards)

Planning Advertising and Integrated Brand Promotion

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Exam 9 (111 Questions + Flashcards)

Managing Creativity in Advertising and Ibp

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Exam 10 (105 Questions + Flashcards)

Creative Message Strategy

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Exam 11 (109 Questions + Flashcards)

Executing the Creative

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Exam 12 (99 Questions + Flashcards)

Media Planning Essentials

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Exam 13 (109 Questions + Flashcards)

Media Planning: Newspapers, Magazines, Television, and Radio

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Exam 14 (118 Questions + Flashcards)

Media Planning: Advertising and Ibp in Digitalinteractive Media

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Exam 15 (115 Questions + Flashcards)

Sales Promotion, Point-Of-Purchase Advertising, and Support Media

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Exam 16 (99 Questions + Flashcards)

Event Sponsorship, Product Placements, and Branded Entertainment

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Exam 17 (101 Questions + Flashcards)

Integrating Direct Marketing and Personal Selling

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Exam 18 (119 Questions + Flashcards)

Public Relations, Influencer Marketing, and Corporate Advertising

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