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Consumer Behavior

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Exam 1 (123 Questions + Flashcards)

Consumer Behavior: Information-Driven Consumer Behavior

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Exam 2 (116 Questions + Flashcards)

Segmentation, Targeting and Positioning

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Exam 3 (126 Questions + Flashcards)

Consumer Motivation and Personality

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Exam 4 (109 Questions + Flashcards)

Consumer Perception

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Exam 5 (117 Questions + Flashcards)

Consumer Learning

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Exam 6 (110 Questions + Flashcards)

Consumer Attitude Formation and Change

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Exam 7 (107 Questions + Flashcards)

Persuading Customers

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Exam 8 (109 Questions + Flashcards)

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Exam 9 (115 Questions + Flashcards)

Reference Groups and Word-of-Mouth

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Exam 10 (109 Questions + Flashcards)

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Exam 11 (122 Questions + Flashcards)

Culture's Influence on Consumer Behavior

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Exam 12 (108 Questions + Flashcards)

Subcultures and Consumer Behavior

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Exam 13 (108 Questions + Flashcards)

Cross-Cultural Consumer Behavior: An International Perspective

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Exam 14 (122 Questions + Flashcards)

Consumer Decision Making and Diffusion of Innovations

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Exam 15 (109 Questions + Flashcards)

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Exam 16 (116 Questions + Flashcards)

Consumer Research

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Showing 1 - 16 of 16

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