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Marketing Channels 8th Edition by Bert Rosenbloom
Edition 8ISBN: 978-0324316988Marketing Channels 8th Edition by Bert Rosenbloom
Edition 8ISBN: 978-0324316988 Exercise 2
Even if a marketing channel has been carefully designed in such a way that its structure reflects a near-optimal allocation of distribution tasks, the channel cannot be expected to "run" by itself. Discuss this statement.
Explanation
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Even if a channel is designed perfectly,...
Marketing Channels 8th Edition by Bert Rosenbloom
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