Chat with AITextbook Solution | Marketing Channels 8th Edition by Bert Rosenbloom
Marketing Channels
Marketing Channels
Edition 8
Author(s): Bert Rosenbloom
ISBN: 978-0324316988
Publisher: Cengage Learning
396 Explanations
13,825 students have unlocked this book
Textbook Solution | Marketing Channels 8th Edition by Bert Rosenbloom
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Chapter 1: Marketing Channel Concepts
Free
Chapter 2: Marketing Channel Participants
Chapter 3: The Environment of Marketing Channels
Chapter 4: Behavioral Processes in Marketing Channels
Chapter 5: Strategy in Marketing Channels
Chapter 6: Designing Marketing Channels
Chapter 7: Selecting Channel Partners
Chapter 8: Target Markets and Channel Design Strategy
Chapter 9: Motivating the Channel Members
Chapter 10: Product Issues in Channel Management
Chapter 11: Pricing Issues in Channel Management
Chapter 12: Promotion in Marketing Channels
Chapter 13: Logistics and Supply Chain Management in Marketing Channels
Chapter 14: Evaluating Channel Member Performance
Chapter 15: Online Channel Systems and Management
Chapter 16: Franchise Marketing Channels
Chapter 17: Marketing Channels for Services
Chapter 18: Global Marketing Channels
Chapter 19: Cases
Marketing Channels 8th Edition by Bert Rosenbloom
