Marketing Channels 8th Edition by Bert Rosenbloom

Exercise 4

Tina Anderson talked to knowledgeable salespeople about the pros and cons of a variety of cameras, discussed the various features and handled the cameras to see how they felt while at the Camera Store, a full-service camera shop at a regional shopping mall. She decided to buy a Konica Minolta DiMAGE X50. But she did not buy it from the Camera Store. Instead she said thank you very much to the salesperson and left the store. She went over to the Starbucks across the street, ordered a tall frappuccino and, while sipping the drink, ordered the Konica Minolta DiMAGE X50 using her Apple iPhone to find the lowest price online seller. Three days later, the camera was delivered by UPS to Tina's home. Tina was delighted-she had saved $60 and the camera was exactly the same one she had tried out in the Camera Store. Tina could not have cared less whether the online dealer was authorized to sell Konica Minolta cameras.
Discuss this situation from the point of view of Tina Anderson, the Camera Store, the online dealer and the manufacturer.