Marketing Channels 8th Edition by Bert Rosenbloom

Exercise 1

Southland's 7-11 stores consist mostly of independent franchisees. Even though the franchisees are independent businesses, Southland is able to get detailed performance data on all phases of their operations on a daily basis. Franchisees that do not measure up to Southland's performance standards can be terminated on 72 hours' notice.
Why do you think Southland is able to wield such strong control over information gathering from its 7-11 franchisees?