Marketing Channels 8th Edition by Bert Rosenbloom

Exercise 1

The Internet electronically links many thousands of manufacturers to millions of consumers, thereby eliminating the need for middlemen in the twenty-first century. Who needs intermediaries if customers can go online and manufacturers all have Web site that can be visited by customers from literally all corners of the earth? Shopping trips, malls, stores, indeed, the bricks and mortar of current channel structure will eventually become obsolete-a relic of earlier centuries.
Do you agree or disagree with this scenario? Discuss.