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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 4
In a large research department, who would be responsible for specifying the objective of a research project For deciding on specific procedures to be followed For designing the questionnaire For analyzing the results For reporting the results to top management
Explanation
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Responsibilities in a large research dep...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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