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Basic Marketing Research
Basic Marketing Research
Edition 7
Author(s): Gilbert Churchill,Tom Brown,Tracy Suter
ISBN: 978-1439041390
Publisher: South-Western
272 Explanations
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Textbook Solution | Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Chapter 1: The Role of Marketing Research
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Chapter 2: The Research Process and Ethical Concerns
Chapter 3: Problem Formulation
Chapter 4: Exploratory Research
Chapter 5: Decision Support Systems: Introduction
Chapter 6: Decision Support Systems: Working With Big Data
Chapter 7: Using External Secondary Data
Chapter 8: Causal Research
Chapter 9: Collecting Descriptive Primary Data
Chapter 10: Collecting Data by Observation
Chapter 11: Collecting Data by Communication
Chapter 12: Asking Good Questions
Chapter 13: Designing the Data Collection Form
Chapter 14: Developing the Sampling Plan
Chapter 15: Data Collection: Enhancing Response Rates While Limiting Errors
Chapter 16: Data Preparation for Analysis
Chapter 17: Analysis and Interpretation: Individual Variables Independently
Chapter 18: Analysis and Interpretation: Multiple Variables Simultaneously
Chapter 19: The Oral Research Presentation
Chapter 20: The Written Research Report
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
