
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 4
You are the marketing manager of a midsize manufacturing firm. Your company would like to gauge customer satisfaction. Prepare a simple RFP to be used to solicit proposals from marketing research companies.
Explanation
Consider the case of marketing manager o...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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