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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 2
A local mail-order firm was concerned with improving its service. In particular, management wanted to assess if customers were dissatisfied with current service and the nature of this dissatisfaction.
What research design would you recommend Justify your choice.
What research design would you recommend Justify your choice.
Explanation
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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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