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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 11
The research department of the company in Problem 4 investigated the change in sales for each of the company's salespeople. Using criteria supplied by management, the department categorized all territory sales changes as "increased substantially," "increased marginally," or "no increase." Consider the following table, in which 260 sales personnel have been classified as old or new.
a. Does this table provide evidence of consistent variation Justify your answer.
b. What conclusions can be drawn about the relationship between X and Y on the basis of the table
a. Does this table provide evidence of consistent variation Justify your answer.
b. What conclusions can be drawn about the relationship between X and Y on the basis of the table
Explanation
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The table given in the problem gives the...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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