Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 2

List some major secondary sources of information for the following situations:
a. The marketing research manager of a national soft-drink manufacturer has to prepare a comprehensive report on the soft-drink industry.
b. Mr. Baker has several ideas for instant cake mixes and is considering entering this industry. He needs to find the necessary background information to assess its potential.
c. Mr. Adams has heard that die profit margins in the fur business are high. 'The fur industry has always intrigued him, and he decides to do some research to determine if the claim is true.
d. A. recent graduate hears that condominiums are the homes of the future. She decides to collect some information on the condominium market.
e. Owning a grocery store has been Mrs. Smith's dream, and she finally decides to make it a reality. The first step she wishes to take is to collect information on the grocery business in her hometown.