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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 10
The Statistical Abstract is a secondary source of secondary data. Because it is always better to use the primary source, start with the Statistical Abstract and identify the primary source for the following data.
a. The estimated median age of the U.S. population.
b. The height of males and females ages 20-29.
c. The consumer price indexes by major groups.
d. The manufacturing corporations' profits, stockholders' equity, sales, and debt ratios.
a. The estimated median age of the U.S. population.
b. The height of males and females ages 20-29.
c. The consumer price indexes by major groups.
d. The manufacturing corporations' profits, stockholders' equity, sales, and debt ratios.
Explanation
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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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