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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 5
If you were a product manager for Brand X detergent and you needed up-to-date market share information by small geographical sectors, would you prefer diary panel data or store audit data Why
Explanation
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Diary panel data is the data obtained ab...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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