Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 1

Stop-Buy, Inc., recently opened a new convenience store in Galveston, Texas. The store is open every day from 7:00 a.m. to 11:00 p.m. Management is interested in determining the trading area from which this store draws its customers, so that it can better plan the location of other units in the Galveston area.
How would you determine this information by the questionnaire method By the observation method Which method would be preferred Be sure to specify in your answer how you would define "trading area."