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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 5
Lifestyle analysis collects data concerning three dimensions of a respondent's lifestyle (see Exhibit 9.1). Compare and contrast these dimensions. Are the three dimensions exhaustive, or can you suggest others that should be included
Explanation
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The three lifestyle dimensions can be co...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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