Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 8

You have been asked to conduct a survey of graduating seniors at your school about their plans following graduation. Very little money is available to support the research, and your client has asked you to use an Internet-based questionnaire. Prepare and discuss a list of key advantages and disadvantages of this communications method in this situation. Based on your analysis, how would you design the study, if at all If you did not want to use Internet-based questionnaires, what other option would you recommend given the budget restrictions