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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 11
Identify the type of scale (nominal, ordinal, interval, ratio) being used in each of the following questions. Justify your answer.
Explanation
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Identification of the type of scale is w...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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