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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 1
What are the scales of measurement What comparisons among scores can be made with each
Explanation
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Measurement scales are used to classify ...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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