
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 11
How do you construct a Liken summated-ratings scale How are subjects scaled with a Likert scale
Explanation
Construction of Likert summated-rated sc...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255