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book Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter cover

Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Edition 7ISBN: 978-1439041390
book Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter cover

Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Edition 7ISBN: 978-1439041390
Exercise 11
How do you construct a Liken summated-ratings scale How are subjects scaled with a Likert scale
Explanation
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Construction of Likert summated-rated sc...

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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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