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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 12
What is a semantic-differential scale How is a person's overall attitude assessed with a semantic-differential scale
Explanation
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Semantic-differential scale
The summate...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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