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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 3
What is reverse scaling Why is it used What is a potential problem with its use
Explanation
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Reverse scaling
In reverse scaling, the...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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