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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 5
What is the key issue involved in the decision to use an even or an odd number of scale positions
Explanation
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Key issue behind using even or odd numbe...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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