Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 9

Evaluate the following questions.
a. Which of the following magazines do you read regularly
Time
Newsweek
Business Week
b. Are you a frequent purchaser of Birds Eye Frozen vegetables
Yes
No
c. Do you agree that the government should impose import restrictions
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree d. How often do you buy detergent
Once a week
Once in two weeks
Once in three weeks
Once a month
e. Rank the following in order of preference:
Kellogg's Corn Flakes
Quaker's Life
Post Bran Flakes
Kellogg's Bran Flakes
O Instant Quaker Oatmeal
Post Rice Krinkles
f. Where do you usually purchase your school supplies
g. When you are watching television, do you also watch most of the advertisements
h. Which of the following brands of tea are most similar
Lipton
Twinings
Bigelow
Salada
Do you think that the present policy of cutting taxes and reducing government spending should be continued
Yes
No
J. In a seven-day week, how often do you eat breakfast
Every day of the week
5-6 times a week
2-4 times a week
Once a week