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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 15
Suppose you wanted to determine the proportion of men in a geographic area who dye their hair. How could the information be obtained by open-ended question and by closed-ended question Which would be preferable
Explanation
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Open-ended question is a type of questio...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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