Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 18

For each of the following situations, identify the appropriate target population and sampling frame.
a. A local chapter of the American Lung Association wants to test the effectiveness of a brochure entitled "12 Reasons for Not Smoking" in the city of St. Paul, Minnesota.
b. A medium-sized manufacturer of cat food wants to conduct an in-home usage test of a new type of cat food in Sacramento, California.
c. A large wholesaler dealing in household* appliances in the city of New York wants to evaluate dealer reaction to a new discount policy.
d. A local department store wants to assess the satisfaction with a new credit policy offered to charge account customers.
e. A national manufacturer wants to assess whether adequate inventories are being held by wholesalers in order to prevent shortages by retailers.
f. A manufacturer of cake mixes selling primarily in the Midwest wants to test-market a new brand of cake mix.