
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 13
Explain the operation of a quota sample. Why is a quota sample a nonprobability sample What kinds of comparisons should you make with the data from quota samples to check their representativeness, and what kinds of conclusions can you legitimately draw
Explanation
Quota sample is a type of non probabilis...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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