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book Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter cover

Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Edition 7ISBN: 978-1439041390
book Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter cover

Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Edition 7ISBN: 978-1439041390
Exercise 13
Explain the operation of a quota sample. Why is a quota sample a nonprobability sample What kinds of comparisons should you make with the data from quota samples to check their representativeness, and what kinds of conclusions can you legitimately draw
Explanation
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Quota sample is a type of non probabilis...

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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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