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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 14
Exclusive Supermarkets is considering entering the Boston market. Before doing so, however, management wishes to estimate the average square feet of selling space among potential competitors, in order to plan the size of the proposed new store. A stratified sample of supermarkets in Boston produced the following results:
Was a proportionate or disproportionate stratified sample design used in determining the number of sample observations for each stratum Explain.
Was a proportionate or disproportionate stratified sample design used in determining the number of sample observations for each stratum Explain.
Explanation
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The proportion of the sample and each st...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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