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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 11
Suppose that you wanted to estimate a population proportion within +/-3 percentage points at the 95% level of confidence. How would you proceed, and what quantities would you need to estimate
Explanation
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The Precision is equal to scale of error...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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