Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 14

An executive recruitment firm used a lengthy mail survey to gather information on the job mobility of mid-level managers. A sample of 500 eligible middle managers was selected, using a simple random sampling procedure. The firm used three waves of mailings. Sixteen of the questionnaires were returned due to bad addresses; all but two of the returned surveys were usable. After the third mailing, each of the nonresponding (NR) sample units was contacted by phone and asked to answer only four questions regarding variables that the recruitment firm thought were particularly important, given the objective of the study. The table below gives mean values for these variables.

a. What was the response rate for the completed questionnaire
b. Which variables, if any, seem to be most affected by potential nonresponse bias Does this tell you anything about the sample selection procedure